The Association’s publications aim to raise awareness of and promote the activity of Members and the association itself, as well as to disseminate franchising as a lever for the Italian and global economy.
In a summary overview of various publications we highlight the Annuario del Franchising (The Franchising Yearbook), which has been published since 1993. This is an important information tool to get familiar with the brands currently being franchised in Italy, acquire their contact details and the data needed by the candidate franchisee to choose a franchisor to partner with while being fully informed.
Another important publication is Il Giornale del Franchising (The Journal of Franchising), with opinions, advice and analysis on the state of franchising and the association.
Finally, please note the bibliography recommended by Assofranchising, which makes it possible to find authors and experts from the sector to further investigate issues and themes related to franchising.